The "A B C's of good advertising"!
Always ask your customers how they found out about your business. Asking this simple question gives you insight on exactly what your customers are
doing to locate you. This will enable you to spend the right money on advertising in the areas that your customers are using to find your business. Use that information to increase your business
potential and profits by choosing what they see when they do find you. Be clear on what exactly what you want to say about the business that you provide
within your community. The more information you list about your business makes it easier for customers to make a clear decision if they will do business with your business. For the consumer, its
always about having a clear definition of what products and services your business can provide for their needs. C
reativity counts! Celebrate whatever
profession you are in by being creatively involved in what the advertised information says about your business. Your business is unique in one way or another or you wouldn't be reading this now.
Always remember to talk to your customers about what they like or don't like about your business. This will help you give your existing customers new reasons to come back and new customers a new reason
to stop by.One key to a happy, successful business is updating and changing your advertised business information. Would you continue to look at a weekly sales ad if it advertised the same
specials every week? Be creative! Good luck! If you invest in Internet advertising you should share your new .com address with your customers. A great way to make
customers aware of your new .com address is flyers, business cards and magnets. |
Top ten reasons your business should have a website: 1. Increased Market Exposure - Establishing a presence on the World Wide Web
exposes your business to a larger consumer market. With a web site, your business can tap into larger markets for little expense.
2. Image - Internet advertising shows your potential customers
that you are a legitimate operation that takes its business seriously. An address on the World Wide Web stands out in other literature as testimony of your commitment to your business, your product or
service, and your reputation. It shows that you care enough to reach all markets and keep your customers informed.
3. Accessibility - With Internet advertising, customers can do their comparison
shopping when they want to, 24/7. Your advertising will be working for you while you work and while you sleep. Your site will allow your customers to access your information at their own convenience and make
their plans accordingly.
4. Competition - Your competition is most likely already online and they are attracting your potential clients. A business with a well crafted site can compete more
equally with firms of all sizes and various advertising budgets.
5. Credibility - Having a Web Site is more a matter of "when" than "if." Having a World Wide Web presence lends
the necessary credibility to any business doing commerce in this era.
6. Cost Effectiveness - Web marketing is far less expensive than other traditional advertising. You can alter or add
information on a Web Site almost immediately...no waiting until the next year or the next month's issue to make changes to your ad.
7. Support for other Advertising - Advertising on the web works
great with other forms of promotion. Got a special event coming up? Get it on your web site. Too much to say that won't fit in your Yellow Pages ad? Insert your web address and finish the job there. In fact,
you can (and should) include your web address in all of your print, display and broadcast media advertising. And don't forget to put it on your business cards, brochures and other promotional literature. An
Internet presence is the quickest and most cost-effective way to pick up where other advertising leaves off.
8. Stand-Alone Advertising - Accepting the above, you should not underestimate the power
of the Internet as a stand-alone advertising medium. The World Wide Web is growing at an incredible rate...dont wait for your competition to get ahead of you!
9. Market Testing - Not sure about a
certain promotion? Want to know if the market will support a new product or service? With Internet advertising you can test those services, ideas and products with very little risk or investment.
10. Competitive Marketing - If your competition is already on the Internet, you need to be there, too. If they are not, you need to get there first. Consumers are looking to the Web for information on
the products and services they need and use everyday. Get ahead of the game, Contact Us. |
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